Skip to main content
A prompt in Arrowsterr is a question people ask AI, like “best CRM for startups”. Arrowsterr asks it to every AI on your plan and records whether your brand is named, in what spot, which competitors show up next to it, and which sources the AI used. Prompts sit inside topics, so you can see results for a whole buying category at once.

Topics and prompts

  • A topic is a buying category your customers ask AI about, such as a product line, a use case or a location.
  • A prompt is one question inside a topic. When you add a brand, Arrowsterr suggests five prompts per topic, written the way your buyers ask.
Results roll up from prompts to topics, so one odd answer does not throw off your numbers.

What makes a good prompt

Write the question a person would type before they choose a product, not a keyword. “Which tool replies to Google reviews for me?” tells you more than “review reply software”.
A prompt that names your brand will almost always mention you. Track the questions where AI has to pick, so you see who it picks.
Best-of prompts (“best X for Y”) show who AI recommends. How-to prompts (“How can we …”) show which tools AI reaches for to get a job done. For a prompt that starts with “how”, Arrowsterr asks the AI to name the specific tools it would use, so you can see which brands win.
Group prompts that a single page on your site could answer. That makes it clear what to publish when a topic is weak.

Add topics and prompts later

On the Prompts page:
  • Click + Add topic, type a name such as “review management software” and click Add topic. A new topic starts with its own name as its first prompt.
  • Type in + Add prompt under a topic and press Enter.
  • Hover a topic or prompt to Edit or Delete it. Deleting a topic deletes its prompts too.
The Prompts page holds up to 8 topics and 25 prompts you add by hand. To add more, import them: go to Settings, then Jobs, open Imports and exports, and use Import prompts. Upload a CSV with a prompt column and a topic column, one prompt per row. Click Get a template for an example. Prompts you already track are skipped, and the import stops at your plan’s limit. Only editors can import.

How many prompts you get

Prompts are one pool for the whole workspace. Split them between your brands any way you like. On paid plans, ChatGPT, Gemini, Google AI Overviews and Google AI Mode are checked every day, and Claude and Perplexity every week. Tracking prompts never uses tasks.
After a downgrade, prompts past your plan’s limit are paused, not deleted. They start again when you have room.

Next steps

Read your results

What visibility, position and sentiment mean.

The interface

Find Prompts, Competitors and Sources in the app.