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The Competitors page shows every brand AI names in your answers, ranked by visibility. You do not set up competitors: Arrowsterr finds them from the answers themselves, so the list always matches what buyers actually see.

The brand list

The Competitive analysis card lists each brand with its Visibility and Position. A crown marks the leader. Use Search brands to find one, and View all to open the full list. Tick or untick a brand to add it to the chart or take it off. The full list shows as many brands as your plan allows. A line such as “5 more on a bigger plan” tells you how many more you would see.

The quadrant

The chart places each brand by Visibility (up) and Ranking (right) and splits them into four groups: Pick a topic from the Topic menu to see the top 10 brands AI names for it, and which one AI talks about most favorably. Click a logo to open that brand.

Topic Leaders

Topic Leaders shows you and five competitors across your topics, with a Leader badge on the brand that wins each one. Click a topic to open it on the Prompts page.

Battle card

The Battle card compares two brands head to head.
1

Pick two brands

Choose Brand A and Brand B.
2

Pick a metric

Click Visibility, Sentiment, Position or Rank by visibility to chart it over time.
3

Find the gaps

Visibility, side by side splits the comparison By model, By topic or By prompt. The Gap column shows who leads and by how many points, or Even.

Open a competitor

Click any brand to open its panel. It shows where the brand stands (for example “#2 of 12 by visibility”) and whether it Leads you, Trails you or is Tied with you. Share of voice is the brand’s share of all brand mentions in these answers.
Start with Prompts they win. Each row is a question where a rival beats you, and the Top sources show which sites to get listed on.

Prompts

Read the answers behind each number.

Sources

See which sites AI reads before it answers.