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When you add a brand, Arrowsterr’s AI analyst reads your website and sets up tracking for you. It picks the buying topics your customers ask AI about, writes the prompts to check, and learns how you write so the Agentic Writer sounds like you.

Before you start

You only need your website address. If this is your first time signing in, Arrowsterr first asks for your name, your role, your company size and type, and a name for your workspace.

Set up the brand

1

Enter your website

On the Brand setup screen, type your website, such as acme.com, and click Analyze my brand. The analyst researches your business on its own.
2

Check your topics

Topics to track lists the buying categories your customers ask AI about. Untick any that do not fit, or edit a topic’s name. Click Write my prompts.
3

Check your prompts

Prompts we will ask AI shows five prompts per topic, written the way your buyers ask. Untick or edit any of them. The counter shows how many prompts you use out of your plan’s limit. Click Start tracking.
4

Meet your writer

Your writer is the persona that writes every article, built from your own pages and posts. You can edit it now or later.
5

Watch your first check

Arrowsterr starts checking your prompts right away. The last screen shows the first check by AI model, then says when it is done.

What Arrowsterr saves about your brand

While it researches, Arrowsterr reads your homepage, your about page and a few of your articles. It saves:
  • Your products and the competitors you are compared with
  • The topics and prompts your buyers ask AI
  • Your brand voice, a sample of your best writing and full brand guidelines
You can edit all of it later.
Prompts are shared by every brand in your workspace. If you plan to add more brands, keep some prompts free for them.

Brands per plan

After a downgrade, brands past your plan’s limit are paused, not deleted.

Next steps

Your first prompts

What makes a good prompt and how your limit works.

Read your results

Visibility, position and sentiment, explained.