> ## Documentation Index
> Fetch the complete documentation index at: https://docs.arrowsterr.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Choose the prompts Arrowsterr asks AI

> How prompts and topics work in Arrowsterr, what makes a prompt worth tracking, and how many prompts each plan checks across your brands.

A prompt in Arrowsterr is a question people ask AI, like "best CRM for startups". Arrowsterr asks it to every AI on your plan and records whether your brand is named, in what spot, which competitors show up next to it, and which sources the AI used. Prompts sit inside topics, so you can see results for a whole buying category at once.

## Topics and prompts

* A **topic** is a buying category your customers ask AI about, such as a product line, a use case or a location.
* A **prompt** is one question inside a topic. When you add a brand, Arrowsterr suggests five prompts per topic, written the way your buyers ask.

Results roll up from prompts to topics, so one odd answer does not throw off your numbers.

## What makes a good prompt

> [accordion] Ask the way a buyer asks
>
> Write the question a person would type before they choose a product, not a keyword. "Which tool replies to Google reviews for me?" tells you more than "review reply software".

> [accordion] Leave your brand name out
>
> A prompt that names your brand will almost always mention you. Track the questions where AI has to pick, so you see who it picks.

> [accordion] Mix best-of and how-to questions
>
> Best-of prompts ("best X for Y") show who AI recommends. How-to prompts ("How can we ...") show which tools AI reaches for to get a job done. For a prompt that starts with "how", Arrowsterr asks the AI to name the specific tools it would use, so you can see which brands win.

> [accordion] Keep each topic focused
>
> Group prompts that a single page on your site could answer. That makes it clear what to publish when a topic is weak.

## Add topics and prompts later

On the **Prompts** page:

* Click **+ Add topic**, type a name such as "review management software" and click **Add topic**. A new topic starts with its own name as its first prompt.
* Type in **+ Add prompt** under a topic and press Enter.
* Hover a topic or prompt to **Edit** or **Delete** it. Deleting a topic deletes its prompts too.

The **Prompts** page holds up to 8 topics and 25 prompts you add by hand. To add more, import them: go to **Settings**, then **Jobs**, open **Imports and exports**, and use **Import prompts**. Upload a CSV with a `prompt` column and a `topic` column, one prompt per row. Click **Get a template** for an example. Prompts you already track are skipped, and the import stops at your plan's limit. Only editors can import.

## How many prompts you get

Prompts are one pool for the whole workspace. Split them between your brands any way you like.

| Plan | Prompts | How often | AIs |
| - | - | - | - |
| Free | 15 | Weekly | ChatGPT and Google AI Overviews |
| Starter | 50 | Daily | All 6 |
| Pro | 150 | Daily | All 6 |
| Agency | 500 | Daily | All 6 |
| Enterprise | 1,500+ | Daily | All 6 |

On paid plans, ChatGPT, Gemini, Google AI Overviews and Google AI Mode are checked every day, and Claude and Perplexity every week. Tracking prompts never uses tasks.

> [!NOTE]
>
> After a downgrade, prompts past your plan's limit are paused, not deleted. They start again when you have room.

## Next steps

> [card] [Read your results](https://docs.arrowsterr.com/get-started/read-your-results.md)
>
> What visibility, position and sentiment mean.

> [card] [The interface](https://docs.arrowsterr.com/get-started/the-interface.md)
>
> Find Prompts, Competitors and Sources in the app.


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