> ## Documentation Index
> Fetch the complete documentation index at: https://docs.arrowsterr.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Add your brand to Arrowsterr

> Type your website and Arrowsterr researches your business, suggests the topics and prompts to track, and builds the writer persona for your articles.

When you add a brand, Arrowsterr's AI analyst reads your website and sets up tracking for you. It picks the buying topics your customers ask AI about, writes the prompts to check, and learns how you write so the Agentic Writer sounds like you.

## Before you start

You only need your website address. If this is your first time signing in, Arrowsterr first asks for your name, your role, your company size and type, and a name for your workspace.

## Set up the brand

**1. Enter your website**

On the **Brand setup** screen, type your website, such as `acme.com`, and click **Analyze my brand**. The analyst researches your business on its own.

**2. Check your topics**

**Topics to track** lists the buying categories your customers ask AI about. Untick any that do not fit, or edit a topic's name. Click **Write my prompts**.

**3. Check your prompts**

**Prompts we will ask AI** shows five prompts per topic, written the way your buyers ask. Untick or edit any of them. The counter shows how many prompts you use out of your plan's limit. Click **Start tracking**.

**4. Meet your writer**

**Your writer** is the persona that writes every article, built from your own pages and posts. You can edit it now or later.

**5. Watch your first check**

Arrowsterr starts checking your prompts right away. The last screen shows the first check by AI model, then says when it is done.

## What Arrowsterr saves about your brand

While it researches, Arrowsterr reads your homepage, your about page and a few of your articles. It saves:

* Your products and the competitors you are compared with
* The topics and prompts your buyers ask AI
* Your brand voice, a sample of your best writing and full brand guidelines

You can edit all of it later.

> [!TIP]
>
> Prompts are shared by every brand in your workspace. If you plan to add more brands, keep some prompts free for them.

## Brands per plan

| Plan | Brands |
| - | - |
| Free | 1 |
| Starter | 2 |
| Pro | 5 |
| Agency | 25 |
| Enterprise | Unlimited |

After a downgrade, brands past your plan's limit are paused, not deleted.

## Next steps

> [card] [Your first prompts](https://docs.arrowsterr.com/get-started/first-prompts.md)
>
> What makes a good prompt and how your limit works.

> [card] [Read your results](https://docs.arrowsterr.com/get-started/read-your-results.md)
>
> Visibility, position and sentiment, explained.


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