> ## Documentation Index
> Fetch the complete documentation index at: https://docs.arrowsterr.com/llms.txt
> Use this file to discover all available pages before exploring further.

# See which competitors AI names instead of you

> Use the Competitors page to compare share of voice, place brands on a quadrant, find the prompts rivals win, and run a side-by-side battle card.

The **Competitors** page shows every brand AI names in your answers, ranked by visibility. You do not set up competitors: Arrowsterr finds them from the answers themselves, so the list always matches what buyers actually see.

## The brand list

The **Competitive analysis** card lists each brand with its **Visibility** and **Position**. A crown marks the leader. Use **Search brands** to find one, and **View all** to open the full list. Tick or untick a brand to add it to the chart or take it off.

The full list shows as many brands as your plan allows. A line such as "5 more on a bigger plan" tells you how many more you would see.

| Plan | Competitors per brand |
| - | - |
| Free | 3 |
| Starter | 10 |
| Pro | 15 |
| Agency | 25 |
| Enterprise | 50 |

## The quadrant

The chart places each brand by **Visibility** (up) and **Ranking** (right) and splits them into four groups:

| Group | What it means |
| - | - |
| Leaders | Named often and high in the list |
| Challengers | Named often, lower in the list |
| Rising Stars | Named less often, lower in the list |
| Niche Kings | Named less often, but high in the list |

Pick a topic from the **Topic** menu to see the top 10 brands AI names for it, and which one AI talks about most favorably. Click a logo to open that brand.

## Topic Leaders

**Topic Leaders** shows you and five competitors across your topics, with a **Leader** badge on the brand that wins each one. Click a topic to open it on the Prompts page.

## Battle card

The **Battle card** compares two brands head to head.

**1. Pick two brands**

Choose **Brand A** and **Brand B**.

**2. Pick a metric**

Click **Visibility**, **Sentiment**, **Position** or **Rank by visibility** to chart it over time.

**3. Find the gaps**

**Visibility, side by side** splits the comparison **By model**, **By topic** or **By prompt**. The **Gap** column shows who leads and by how many points, or **Even**.

## Open a competitor

Click any brand to open its panel. It shows where the brand stands (for example "#2 of 12 by visibility") and whether it **Leads you**, **Trails you** or is **Tied with you**.

| Section | What it shows |
| - | - |
| Stats | Visibility, average position, sentiment, share of voice and mentions |
| Prompts they win | Prompts where they are named and you are not, or where they rank above you |
| By model and By topic | Where the brand is strongest |
| Top sources | The sites AI cites when it names them, tagged **Their site** or **You** |
| SEO performance deep-dive | Click **Load SEO stats** for their search traffic data |

Share of voice is the brand's share of all brand mentions in these answers.

> [!TIP]
>
> Start with **Prompts they win**. Each row is a question where a rival beats you, and the **Top sources** show which sites to get listed on.

## Related

> [card] [Prompts](https://docs.arrowsterr.com/ai-visibility/prompts.md)
>
> Read the answers behind each number.

> [card] [Sources](https://docs.arrowsterr.com/ai-visibility/sources.md)
>
> See which sites AI reads before it answers.


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